A virtual pet that grows as your children save. Read-only Open Banking so you can trust the numbers, and a game the children actually want to play.
A UK family savings app that connects to a parent's bank account through read-only Open Banking, tracks savings goals set by the family, and rewards the child with a growing virtual pet as the balance climbs. It is built and owned by Unavoidable Studio Ltd in Leeds.
Children's finance apps lean towards spending, with debit cards, or towards graphs no six-year-old will look at twice. Nothing makes saving fun for the child and trustworthy for the parent.
Rootpup only reads balances: no card issued and no money moving. Parents set a goal for each child, and every time the balance goes up the child's pet grows, unlocks accessories and celebrates milestones.
Rootpup reads balances only. It cannot move a single penny.
Each child gets their own pet, goal and progress.
One notification and one screen for a weekend conversation.
Save £50 and the pet celebrates. Save £100 and it gets a party hat.
Parents and grandparents can share the same view.
UK children's finance apps such as GoHenry, RoosterMoney and Nimbl are spending apps. Rootpup goes after the saving side, and never touches funds.
A pet the child chooses to open on a Saturday morning is a design challenge most fintechs never clear.
Read-only Open Banking through FCA-registered providers keeps out gaming-only competitors.
A UK family savings app that connects to a parent's bank account through read-only Open Banking, tracks savings goals and rewards the child with a growing virtual pet as the balance climbs.
Rootpup uses FCA-registered Open Banking providers for read-only access to bank balances. No money moves through Rootpup and no card is issued.
No. Rootpup is a savings app, not a spending app. The parent's bank account is the source of truth, and the child sees a game, not money controls.
Any UK bank that offers Open Banking, which includes the major high-street banks and the main challengers. A full list will be published at launch.
Freemium at launch: a free tier for one child, and a paid family plan with more children, milestone celebrations and shared parent access.
Rootpup is in MVP, being tested with a small group of UK families ahead of public launch.